AKA: Yet another reason to love Apple, Inc.

After experiencing months of crippling trouble with the video card in my 2.4GHz MacBook Pro laptop (resulting in multiple logic board replacements, LCD screen replacements, etc.), I was generously given a replacement laptop from Apple. Yes, a full replacement. Stunning level of customer service and tech support – clearly above and beyond the norm.

Here’s the new machine. So nice! This new design and the new specs are so far advanced that I look back to my “old” MacBook Pro with a sense of analog nostalgia.

P.S. By way of Google, I found this image of the new logic board for the latest MacBook Pro. Pretty crazy shape!

P.P.S. The only bummer about getting a replacement computer from Apple is that one’s Apple Care warranty doesn’t follow to the new machine. I’ll have to buy another extended warranty asap. It’s a minor factor, but still – darn.

Back in January 2008, I wrote about a great customer service experience with Parallels. Out of the blue, they sent me a $10 Visa gift card as a thank you for buying Parallels 3.0.

This afternoon I opened my mailbox to find an envelope from Parallels. When I opened it, I found another surprise – a $10 iTunes gift card. That’s $20 in customer appreciation on a $79 purchase from 2007.

This seems rather unprecedented, doesn’t it? I like this trend!