Category Archives: Opinion

A Greener Apple – OS X on USB Flash Memory

Posted by JasonTomczak on December 12, 2008 3 comments

A few quick thoughts on how to make Apple a little greener:

Over the last few years, Apple has been reducing the size of it’s product packaging. Some packaging has been reduced by well over 50% – iPod/iPhone cases, MacBook and MacBook Pro boxes, etc. Software packaging (like that for OS X Leopard, iLife, iWork, etc.) has been dropped by about 75% in size, which is really great for the environment (and for Apple’s profit margin – win win).

After getting a new MacBook Pro, I was looking at the installation DVDs for OSX and iLife. They’re still DVDs – ostensibly an aging medium, especially with USB sticks and other flash memory becoming so widely available and inexpensive.

I think it’d make sense for Apple to ditch future OS X installation DVDs in favor of a locked USB installation device (or even SDHC card with a USB reader). Every Intel-based Apple computer, whether an iMac, MacBook, MacBook Pro or Mac Pro, comes with USB ports and can boot directly from those USB ports. USB data transfer speeds are much better than DVD transfer, so theoretically, OS X installation or repair could be greatly improved via USB.

Price is one thing to consider. I know USB flash memory is higher priced than DVD disks, but in bulk, USB drives can’t be too expensive. Besides, Apple would be able to drop packaging sizes by at least another 50-75%, saving more money and earning an even better reputation.

I’ll bet even Greenpeace would give a thumbs-up. Maybe. Those guys are tough to please! (I remember when Greenpeace was warm & fuzzy, all about hippies saving the whales and seal cubs. Seems like such a long time ago.)
 

The New MacBook Pro is Awesome!

Posted by JasonTomczak on November 6, 2008 2 comments

AKA: Yet another reason to love Apple, Inc.

After experiencing months of crippling trouble with the video card in my 2.4GHz MacBook Pro laptop (resulting in multiple logic board replacements, LCD screen replacements, etc.), I was generously given a replacement laptop from Apple. Yes, a full replacement. Stunning level of customer service and tech support – clearly above and beyond the norm.

Here’s the new machine. So nice! This new design and the new specs are so far advanced that I look back to my “old” MacBook Pro with a sense of analog nostalgia.

P.S. By way of Google, I found this image of the new logic board for the latest MacBook Pro. Pretty crazy shape!

P.P.S. The only bummer about getting a replacement computer from Apple is that one’s Apple Care warranty doesn’t follow to the new machine. I’ll have to buy another extended warranty asap. It’s a minor factor, but still – darn.

How I Upgraded From Apple TV and Put $90 in My Pocket

Posted by JasonTomczak on August 3, 2008 7 comments

The very day the Apple TV was available in Apple stores, I picked one up. I reviewed it, even made a video about it (which wound up on some big websites). I loved the Apple TV madly. There were a few flaws – like no on/off switch, heat problems and no native capability to watch AVI files – but those little flaws were overshadowed by the wonder and joy of having home videos, movies and TV shows streaming from my computer to my HDTV.

Fast forward a year or so, and you’d see me sitting at my computer, cursing the task of converting AVI files to Apple TV friendly format so I could watch important videos on my TV instead of my little MacBook Pro screen. Curses, wasted CPU time and wasted disk space from double files… that was the price I had to pay for the pleasure of watching AVI video content. Sometimes I would spend as much time converting a video as I would spend watching it. Bah.

A few days ago, I stopped by Best Buy (I’m slightly embarrassed admitting that I went to that store) and found a very nice Pioneer DV-410V DVD player with a little USB input on the front of it. The DVD player handles DVDs and DivX videos among other formats. It also has an HDMI port for connecting video and audio to my HDTV in one tiny cable.

I set up the DVD player and popped in a micro USB flash drive loaded with a few of my favorite AVI videos and voila! it played the video cleaner and better than the Apple TV ever did! Imagine my surprise! A weight was lifted off my shoulders – the world seemed bright and warm. No more wasted time converting files. No need to stream video. No need to keep my MacBook Pro turned on while I watch videos. Sure, I lost the ability to rent movies from the iTunes store directly from the Apple TV, but I had only done that a couple times in 18 months, so it’s hardly a sacrifice.

Now I can quickly load a dozen or more AVI files on a stamp-sized USB drive and watch amazing quality videos. Buh-bye Apple TV – hello HDTV sneaker net!

Some people may argue that the DVD USB option is lower tech and doesn’t really constitute an “upgrade”. In my opinion, anything that produces remarkably better video, faster prep time, fewer steps, less hassle, consumes less electricity and allows more free time for enjoying video… well, that is truly an upgrade; the best kind of upgrade.

If you’ve never tried one of those DVD players with an internal USB reader, you absolutely MUST. It’s awesome.

P.S. As for the $90 in my pocket, I promptly sold the Apple TV and had $90 left over after the cost of the new DVD/USB player. Nice.

P.P.S. The aforementioned $90 lasted about 12 minutes as I bought another cool gadget that I absolutely had to have. C’est la vie.