Back in January 2008, I wrote about a great customer service experience with Parallels. Out of the blue, they sent me a $10 Visa gift card as a thank you for buying Parallels 3.0.

This afternoon I opened my mailbox to find an envelope from Parallels. When I opened it, I found another surprise – a $10 iTunes gift card. That’s $20 in customer appreciation on a $79 purchase from 2007.

This seems rather unprecedented, doesn’t it? I like this trend!