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	<title>Comments on: Thermaltake &quot;BlacX&quot; Drive Dock &#8211; Best $40</title>
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	<lastBuildDate>Tue, 31 Jan 2012 23:51:20 +0000</lastBuildDate>
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		<title>By: JasonTomczak</title>
		<link>http://jasontomczak.com/2008/03/30/thermaltake-blacx-drive-dock-best-40/comment-page-1/#comment-141</link>
		<dc:creator>JasonTomczak</dc:creator>
		<pubDate>Mon, 31 Mar 2008 19:57:54 +0000</pubDate>
		<guid isPermaLink="false">http://jasontomczak.com/?p=21#comment-141</guid>
		<description>Ramsom - thanks for the info on the USB hub version of the BlacX. As for better names - how about:

Thermaltake DriveDock
Thermaltake QuickDrive
Thermaltake QuickDock
Thermaltake SATA Dock
Thermaltake xDock (as in, Xternal Dock)
Thermaltake xDrive (as in, Xternal Drive)
Thermaltake CoolDock (hints at keeping drives cool)
&lt;em&gt;ad infinitum&lt;/em&gt;... all better than BlacX.

I hope that helps.  Really - there are some good names, and most of these will easily check out as free and clear on the US Patent and Trademark Office website.

As for the name BlacX, it sounds like &quot;blacks&quot;, which some people may consider an offensive racial term.  It is also reminiscent of the TrekStor MP3 player called &quot;iBeat Blaxx&quot;.  The fact that it sounds like &quot;I beat blacks&quot; raised a &lt;strong&gt;huge PR nightmare&lt;/strong&gt; for the company and their chief exec had to apologize AND change the name of the MP3 player.  Thermaltake BlacX isn&#039;t nearly as bad as &quot;iBeat Blaxx&quot;, but the product name is bad enough.  &lt;strong&gt;At least the product itself is great.&lt;/strong&gt;

Jason</description>
		<content:encoded><![CDATA[<p>Ramsom &#8211; thanks for the info on the USB hub version of the BlacX. As for better names &#8211; how about:</p>
<p>Thermaltake DriveDock<br />
Thermaltake QuickDrive<br />
Thermaltake QuickDock<br />
Thermaltake SATA Dock<br />
Thermaltake xDock (as in, Xternal Dock)<br />
Thermaltake xDrive (as in, Xternal Drive)<br />
Thermaltake CoolDock (hints at keeping drives cool)<br />
<em>ad infinitum</em>&#8230; all better than BlacX.</p>
<p>I hope that helps.  Really &#8211; there are some good names, and most of these will easily check out as free and clear on the US Patent and Trademark Office website.</p>
<p>As for the name BlacX, it sounds like &#8220;blacks&#8221;, which some people may consider an offensive racial term.  It is also reminiscent of the TrekStor MP3 player called &#8220;iBeat Blaxx&#8221;.  The fact that it sounds like &#8220;I beat blacks&#8221; raised a <strong>huge PR nightmare</strong> for the company and their chief exec had to apologize AND change the name of the MP3 player.  Thermaltake BlacX isn&#8217;t nearly as bad as &#8220;iBeat Blaxx&#8221;, but the product name is bad enough.  <strong>At least the product itself is great.</strong></p>
<p>Jason</p>
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		<title>By: Ramsom Koay</title>
		<link>http://jasontomczak.com/2008/03/30/thermaltake-blacx-drive-dock-best-40/comment-page-1/#comment-140</link>
		<dc:creator>Ramsom Koay</dc:creator>
		<pubDate>Mon, 31 Mar 2008 17:47:31 +0000</pubDate>
		<guid isPermaLink="false">http://jasontomczak.com/?p=21#comment-140</guid>
		<description>Any better name for this BlacX ?

we have the BlacX SE with feature 4 USB hub in front. and the coming soon eSATA.

thanks</description>
		<content:encoded><![CDATA[<p>Any better name for this BlacX ?</p>
<p>we have the BlacX SE with feature 4 USB hub in front. and the coming soon eSATA.</p>
<p>thanks</p>
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